Ronan Shields

Ronan Shields

Evolving Agencies

How Omnicom’s purchase of IPG changes the notion of an agency holding company
Strategizing for the Future

AdTechChat organizers manage grievances amid fallout of controversial Xmas party
Agency Culture

Here are the numbers to know in Omnicom’s potential purchase of IPG
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
The Programmatic Publisher

Channel Factory has partnered with Canaccord Genuity as ad tech’s M&A-train gathers steam
The Programmatic Publisher

A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
Google on Trial

Assessing the fallout of Google’s ad tech antitrust trial
Google on Trial

Google’s ad tech empire rests on how well it can make these key arguments
The Programmatic Marketer

Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
Business of TV

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
Google on Trial

Incoming Trump administration puts potential breakup of Google’s Chrome in new light
Life Beyond the Cookie

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
The Programmatic Marketer

AppLovin stands out in the latest round of quarterly earnings calls

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