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Ronan Shields

ronan@digiday.com
  • unified pricing
    The Programmatic Marketer

    Inside Google’s new PAIR workflow for advertisers, publishers

  • Evolving Agencies

    Apple is quietly pushing a TV ad product with media agencies

  • The Confessions

    ‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data

  • The Programmatic Marketer

    Para publicistas es “más fácil decir que hacer” estrategias con datos de origen

  • Illustration of a person looking at a digital version of themself on a computer screen.
    The Programmatic Marketer

    Marketers find first-party strategies easier said than done

  • Data Regulation

    How ad tech aims to build back better

  • Managing Through Crisis

    Digital investors take time out as British Pound plummets

  • The Programmatic Marketer

    La escasez de competencias y la incertidumbre legal limitan la ambición interna de las agencias de marketing en materia programática

  • The lead image shows an illustration of three people building a question mark.
    The Programmatic Marketer

    Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic

  • The Programmatic Marketer

    Overheard at Dmexco 2022

  • The Programmatic Marketer

    Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword

  • The Programmatic Marketer

    Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022

  • Managing Through Crisis

    The Rundown: How the ad tech market is moving in the absence of public market exits

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