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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Ronan Shields
ronan@digiday.com
The Programmatic Marketer
Inside Google’s new PAIR workflow for advertisers, publishers
Evolving Agencies
Apple is quietly pushing a TV ad product with media agencies
The Confessions
‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data
The Programmatic Marketer
Para publicistas es “más fácil decir que hacer” estrategias con datos de origen
The Programmatic Marketer
Marketers find first-party strategies easier said than done
Data Regulation
How ad tech aims to build back better
Managing Through Crisis
Digital investors take time out as British Pound plummets
The Programmatic Marketer
La escasez de competencias y la incertidumbre legal limitan la ambición interna de las agencias de marketing en materia programática
The Programmatic Marketer
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
The Programmatic Marketer
Overheard at Dmexco 2022
The Programmatic Marketer
Amid wholesale changes, the ad industry aims to make ‘trust’ its new catchword
The Programmatic Marketer
Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
Managing Through Crisis
The Rundown: How the ad tech market is moving in the absence of public market exits
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