Ronan Shields

Ronan Shields

The Programmatic Publisher

IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
The Programmatic Publisher

The outlook for ad tech M&A in 2025
Life Beyond the Cookie

‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
The Programmatic Marketer

Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Google on Trial

The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
Brand Safety

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
WTF Series

WTF are JBPs?
Experimental Channels

Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The Programmatic Publisher

The latest earnings round shows public markets aren’t for the faint-hearted
Marketing on Platforms

Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
Data Regulation

As Big Tech battles EU regulators, it also flaunts its value
Life Beyond the Cookie

The Rundown: Google Chrome’s IP tracking updates
The Programmatic Marketer

The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it

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