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Ronan Shields

Ronan Shields

Ronan Shields

  • The Programmatic Marketer

    ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required

  • Life Beyond the Cookie

    How to pick an identifier to navigate the ad industry’s cookieless future

  • Illustration of a disguised user.
    The Programmatic Publisher

    The Trade Desk attempts to woo advertisers at CES with ‘Galileo’ — a bid to chart the ‘Open Internet’ without cookies

  • The 2023 Notebook

    In graphic detail: the rise of Amazon and Apple in adland

  • Marketing on Platforms

    Digiday’s naughty and nice list for 2022

  • Navigating Economic Instability

    Ad tech firms focus on layoffs as ad recession fears build

  • Publishing in the Platform Era

    Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant — Alibaba, ByteDance in the mix

  • The Programmatic Marketer

    Inside the tensions countering advertisers’ latest quest for programmatic transparency

  • Managing Through Crisis

    Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants

  • working hard
    Managing Through Crisis

    ‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition

  • privacy sandbox
    Privacy

    Google’s Privacy Sandbox is coming to Android

  • The Programmatic Marketer

    Ad tech’s journey on the public markets is approaching its awkward adolescence

  • Future of Measurement

    Avocet & Lumen Research eye U.S. expansion following merger

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