Ronan Shields

Ronan Shields

The Programmatic Marketer

ISBA’s latest programmatic transparency report points to a reduction in the ‘unknown’ ad spend delta, but more work is required
Life Beyond the Cookie

How to pick an identifier to navigate the ad industry’s cookieless future
The Programmatic Publisher

The Trade Desk attempts to woo advertisers at CES with ‘Galileo’ — a bid to chart the ‘Open Internet’ without cookies
The 2023 Notebook

In graphic detail: the rise of Amazon and Apple in adland
Marketing on Platforms

Digiday’s naughty and nice list for 2022
Navigating Economic Instability

Ad tech firms focus on layoffs as ad recession fears build
Publishing in the Platform Era

Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant — Alibaba, ByteDance in the mix
The Programmatic Marketer

Inside the tensions countering advertisers’ latest quest for programmatic transparency
Managing Through Crisis

Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Managing Through Crisis

‘A big reset in 2023’: After Big Tech’s mass layoffs, job candidates face intense competition
Privacy

Google’s Privacy Sandbox is coming to Android
The Programmatic Marketer

Ad tech’s journey on the public markets is approaching its awkward adolescence
Future of Measurement

Avocet & Lumen Research eye U.S. expansion following merger

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