Ronan Shields

Ronan Shields

The Programmatic Marketer

Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Marketing on Platforms

Amazon’s upfront debut crowns its courtship of adland
The Programmatic Marketer

Ad tech’s week on Wall Street underscores critical industry challenges
Agency Culture

Is it time to change the agency holdco model?
Marketing on Platforms

The DOJ makes closing arguments in Google Search antitrust trial
The Programmatic Publisher

Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
The Programmatic Marketer

MediaMath has signed dozens of SSPs, including former short-changed creditors, after ad tech’s biggest bankruptcy
Agency Culture

Speculation continues to swirl over a possible WPP breakup
Strategizing for the Future

Industry flirts with making the Possible conference a must-attend tentpole event
The Programmatic Publisher

How a revamped Green Media Product hopes to solve ‘problematic placements’
The Programmatic Marketer

Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
The Programmatic Publisher

Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
The Programmatic Marketer

Ad tech’s movers and shakers are readying a resurgence of M&A activity

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