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Ronan Shields
Ronan Shields
The Programmatic Publisher
‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers
The Programmatic Publisher
A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist
Life Beyond the Cookie
Marketers seek adaptability amid a fragmented post-cookie landscape
Managing Through Crisis
Criteo adds to the ongoing wave of ad tech layoffs
The Programmatic Marketer
The Trade Desk’s bumper quarter has some important caveats
The Programmatic Publisher
‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures
The Programmatic Marketer
Big Village Media and EMX Digital file Chapter 11 proceedings
The Programmatic Marketer
Criteo flaunts its retail wares as sell-off speculation mounts
Marketing on Platforms
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Gaming & Esports
Why acquisitions could be the inevitable future for embattled in-game ad companies
Marketing on Platforms
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
The Confessions
Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Managing Through Crisis
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
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