Michael Bürgi

Michael Bürgi

Michael Bürgi

Agency Culture

Una agencia ofrece una nueva herramienta de optimización mientras los anunciantes de automóviles buscan el equilibrio adecuado de gasto
Evolving Agencies

Agency offers up new optimization tool as auto advertisers seek the right balance of spend
Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
Member Exclusive

Media Buying Briefing: How the recession is affecting independent agencies
Future of Measurement

How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement
Member Exclusive

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off
Evolving Agencies

GroupM wants to lead the industry on decarbonization efforts — will other media agencies follow?
Brand Safety

How Dentsu’s new global brand assurance chief uses ‘radical collaboration’ to tackle responsibility and suitability
Evolving Agencies

Stagwell buys Apollo Program to boost first-party data, SaaS offerings
Member Exclusive

Media Buying Briefing: How will programmatic investment ride out the recession?
Evolving Agencies

With a heavy emphasis on data science and attribution, Mediastruction finds traction with mid-market clients
Member Exclusive

Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns
Evolving Agencies

How indie media agency Apollo Partners swings for the fences for its clients

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