Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Why it’s important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising
Evolving Agencies

The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio
Member Exclusive

Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’
Brands in Culture

Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there
Media

As cord-cutting rises, YouTube may be building a bigger base among streamers — but not everyone agrees
Member Exclusive

Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit
Evolving Agencies

‘The monetization of attention’: How this agency holding company expands regional wins to global work
Future of Measurement

New study reveals large gaps in what consumers think they do online — vs. what they actually do
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit
The Programmatic Marketer

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
Member Exclusive

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel
Evolving Agencies

Publicis Health Media president’s script for clients: Never say ‘no,’ rather ‘yes, but…’
Strategizing for the Future

Magna revises U.S. ad spend for 2022 amid invasion of Ukraine

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