Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Business of TV

Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
Strategizing for the Future

Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector
The Programmatic Marketer

How attention metrics is wending its way into the programmatic process for clients like the NBA
Retail Revolution

Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future
Member Exclusive

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing
Member Exclusive

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4
Business of TV

Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing
Content & Commerce

Media startup aims to capture a chunk of the aerospace industry
Navigating Economic Instability

WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought
Member Exclusive

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market

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