Michael Bürgi

Michael Bürgi

Michael Bürgi

Beyond Ads

Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
Future of Measurement

Advertiser Perceptions’ business intelligence vp: Harnessing first-party data could help level the publisher playing field
Content & Commerce

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients
Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Business of TV

A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
Digiday @ Possible

Dmexco co-founder explains the thinking behind the new Possible conference on marketing, advertising, tech & culture
Evolving Agencies

Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
Retail Revolution

Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
Strategizing for the Future

Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
Brands in Culture

Brands, want better purchase intent? Advertise on media that share your values
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes

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