Max Willens

Max Willens

Publishing in the Platform Era

Publishers complain they can’t make money from breaking news video on Twitter
Content & Commerce

With a new sponsorship deal, BuzzFeed hopes a new attribution model can power commerce growth
Subscriptions

Publishers are using a Starbucks Wi-Fi program to hunt for new readers
Subscriptions

Quartz sees video as a subscriptions driver
Content & Commerce

‘We’re an anomaly’: Barstool Sports CEO Erika Nardini on building a ‘lifestyle brand’
Beyond Ads

‘It’s about whether it will scale’: Publishers take a wait-and-see approach to Scroll
Beyond Ads

Newspapers chase philanthropic grants to fill coverage gaps
Media

‘Deadspin’s too good a site to let it die’: A Q&A with new Deadspin editor-in-chief Jim Rich
Audio Anywhere

CNN is kicking off a podcast push with a Jeffrey Epstein series
Member Exclusive

Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year
Publishing in the Platform Era

‘It definitely limits our options’: Under AB 5, publishers and freelancers see costs rise
Publishing in the Platform Era

How CollegeHumor lost its early lead
Member Exclusive

The Rundown: In the media unionization wave, the stakes are rising

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