Max Willens

Max Willens

Content & Commerce

‘Curating around themes and verticals’: How Flipboard hopes to nurture more shopping on its platform
Subscriptions

‘More is more’: News publishers dial up the marketing heat on their subscription products
Audio Anywhere

‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy
Publishing in the Platform Era

‘No more lead times’: Publishers rework their sales orgs with an eye toward new normal
Future of Work

‘Something inherently local’: Tegna leans into user-generated content on linear and digital with ‘Near Me’
Subscriptions

Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
Publishing in the Platform Era

‘We do it because it’s profitable’: Ads improbably sprout on ad averse Substack
Member Exclusive

Digiday Research: Publishers are much less supportive of employee voting than agencies
Publishing in the Platform Era

‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple
Member Exclusive

Digiday Research: Agency men and women see the big 2020 election issues very differently
Content & Commerce

‘Game-time decisions on a daily basis’: How BuzzFeed is preparing for a more responsive holiday shopping season
Member Exclusive

Digiday Research: Agencies are voting for Biden, but they don’t expect his victory to boost ad spending
Publishing in the Platform Era

‘A viewer-safe antidote’: The Dodo’s audience and ad business surges in 2020

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