Digiday Research: Publishers are much less supportive of employee voting than agencies
If you work at a publisher you probably don’t get any time off to vote in the 2020 elections — but a majority of agency employees do.
A survey of 198 professionals working at publishers, agencies and brands found that more than half of agency respondents, and nearly half of brand respondents, said their employer was giving them time off to vote in next month’s elections.
Even bigger percentages of agency and brand employees were encouraged to vote this year by their bosses, while just four in ten publisher respondents said they got similar signals.
That close alignment between agencies and brands — and, by extension, their differences with publishers — mirrors other insights from Digiday’s 2020 election survey.
The survey found that agencies and brands see the top issues of this year’s election season in remarkably similar terms, coming to nearly identical conclusions about the importance of issues ranging from the environment and economic inequality. That same survey found that publishers were mostly concerned with a different set of issues, the coronavirus response chief among them.
The emphasis on political participation aligns with the open political dialogue that exists at a majority of agencies, which are famously liberal in their sensibilities (though maybe not as liberal as some of their employees think). The same Digiday Research survey found that almost 70% of agency employees say their coworkers express their political opinions at work.
That culture is so pervasive that a significant percentage of agency employees said that their bosses shared their political opinions too. That far exceeded the percentages of brand and publisher respondents who said their bosses did the same.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.