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Kristina Monllos
Kristina Monllos
Marketing on Platforms
Dos Toros is using its delivery capabilities to track and attribute its digital ads
Evolving Agencies
As retaining people gets more difficult, media agencies focus on training
Marketing
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Marketing
‘Clients have unrealistic expectations’: Media buyers sound off on Amazon, hiring and talent retention
Marketing on Platforms
Inside Mozilla’s 18-month effort to market without Facebook
Marketing
‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business
Retail Revolution
Best Buy touts first-party data capabilities as it looks to build its media business
Marketing
Marketers feel growing pains as in-house agencies become a necessity
Retail Revolution
Clorox CMO Stacey Grier: ‘Some of our brands just naturally lend themselves more to DTC’
Marketing
‘The way to beat startups is build our own’: Top CMOs have DTCs and growth on their minds
The Programmatic Marketer
Ally Financial CMO Andrea Brimmer: Bringing programmatic in-house has saved us a lot of money
Marketing on Platforms
‘We’re in a wait-and-see mode’: At the ANA conference, marketers feel uncertainty over looming CCPA regulation
Marketing on Platforms
‘Everyone is under a lot of pressure’: Marketers feel a sense of uncertainty ahead of the ANA conference
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