Anomaly lays off 22 employees and cuts pay for some, due to coronavirus impact
Anomaly has laid off 22 employees in its New York office. The office, which lost Panera as a client this week, said, however, doing so was a direct result of the impact of the coronavirus on its business.
Anomaly president Franke Rodriguez emphasized the layoffs are not a result of the account loss: “This is directly associated with the impact coronavirus is having on our clients business, and in turn ours,” wrote Rodriguez in an email. He also said that everyone being laid off will get six months of healthcare coverage.
Aside from the layoffs, the company is also instituting a 10% pay cut for all staff that “make over a certain amount,” explained Rodriguez in an email, adding that founding partners, department heads and all group leaders are included in the employees who’ve taken the temporary pay cut. It’s unclear how long the pay cut will be instituted or what the salary level is that it impacts as Rodriguez did not immediately respond to requests for clarifications.
“Anyone who can read, listen or watch the news knows that we are in extraordinary times — as are our clients and the economy,” said Anomaly chairman Carl Johnson in a statement. “No one is immune from the impact and consequently in response to a tough business context caused by the coronavirus directly impacting our clients, we have had to let a number of people go.”
The effect of the coronavirus on the ad business is starting to become clearer as some marketers have reduced budgets and suspended campaigns. The long-term impact is still unknown.
“It sucks, but being naive or in denial would suck more,” wrote Rodriguez of the layoffs in an email.
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
Chief of remote roles are gaining in popularity, and it's marketers and communications execs that have the skills to fit the bill, experts believe.
‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
The momentum is there, but TikTok's lagging analytics and targeting offering has advertisers playing it safe with organic strategies.
‘She was the most sexually harassed person I ever met’: Confessions of a former Activision Blizzard employee on the company’s toxic work culture
In this edition of our Confessions series, we hear from a former customer service specialist at Activision Blizzard about the company’s toxic work culture.
SponsoredHow the ad industry can use its borrowed time to future-proof first-party data solutions
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
Horizon Media agencies ply new ground with incentive-based deals tied to compensation
Horizon Media agencies Big and Blue Hour cut an unusual incentive-based deal with DTC company Windmill, which lets client and agency make money if goals are reached.
How job seekers are standing out and staying top of mind during virtual job interviews
Candidates are competing for jobs on a computer screens so they are doing whatever they can to make their personalities and skills stand out.