Anomaly lays off 22 employees and cuts pay for some, due to coronavirus impact
Anomaly has laid off 22 employees in its New York office. The office, which lost Panera as a client this week, said, however, doing so was a direct result of the impact of the coronavirus on its business.
Anomaly president Franke Rodriguez emphasized the layoffs are not a result of the account loss: “This is directly associated with the impact coronavirus is having on our clients business, and in turn ours,” wrote Rodriguez in an email. He also said that everyone being laid off will get six months of healthcare coverage.
Aside from the layoffs, the company is also instituting a 10% pay cut for all staff that “make over a certain amount,” explained Rodriguez in an email, adding that founding partners, department heads and all group leaders are included in the employees who’ve taken the temporary pay cut. It’s unclear how long the pay cut will be instituted or what the salary level is that it impacts as Rodriguez did not immediately respond to requests for clarifications.
“Anyone who can read, listen or watch the news knows that we are in extraordinary times — as are our clients and the economy,” said Anomaly chairman Carl Johnson in a statement. “No one is immune from the impact and consequently in response to a tough business context caused by the coronavirus directly impacting our clients, we have had to let a number of people go.”
The effect of the coronavirus on the ad business is starting to become clearer as some marketers have reduced budgets and suspended campaigns. The long-term impact is still unknown.
“It sucks, but being naive or in denial would suck more,” wrote Rodriguez of the layoffs in an email.
‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election
Now, with the election just over a month away, agency execs say that influencer marketing hasn’t been utilized as expected for this cycle.
Member Exclusive‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before
Agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year.
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
In the latest edition of our Confessions series, we hear from one agency exec who says that the “times are tough” excuse for late client payments isn’t cutting it anymore.
SponsoredHow to approach a long-term identity strategy, minus third-party cookies
Tom Lavan, strategy and corporate development, Xandr As all of the major browsers communicate plans and timelines for deprecating third-party cookies, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers on a one-to-one basis. The impending browser changes will promote consumer privacy and are aligned with recent laws […]
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Without the ability to deliver ads to the 70,000 fans who attend games in-person, the 49ers have had to pivot to focus on digital and social channels.
Member Exclusive‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.