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Behind closed doors: the intrigue and reality of platform marketer councils
Media
Marketing
Media Buying
Future of TV
EspaƱol
Special Projects
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Kristina Monllos
Kristina Monllos
Marketing
‘A variety of different compensation models’: Incoming GroupM CEO Christian Juhl on the future of media agencies
Marketing on Platforms
5 Twitch influencers you need to know
Marketing
‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business
Marketing
‘The fee model has not changed’: Why agencies’ biggest problem is their business model
Marketing
1 year in, IPG attributes growth and new business wins to Acxiom acquisition
The Confessions
‘It’s cutthroat’: Confessions of a commercial producer
Marketing
‘Overhead’: Why marketing is still seen as a cost-center
Marketing on Platforms
Streetwear subscription company ThreadBeast is now spending half its media budget on Instagram
Marketing
‘Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality
Marketing on Platforms
Inside Chipotle’s TikTok strategy
The Confessions
‘There are so many things that just keep getting chipped away’: Confessions of a production company exec
Marketing on Platforms
With new conversion data tool and product updates, Pinterest solidifies pitch to advertisers
Retail Revolution
‘Time for adland to make the switch’: Allbirds may no longer be the unofficial shoe of the ad industry
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