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Brands in Culture
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
Member Exclusive
‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
Evolving Agencies
‘Necessary to attract talent’: How agencies are managing employees’ requests to move to different states
The Confessions
‘The dollar amount isn’t worth the mental toll’: Confessions of a media buyer on the pressure to keep performance up amid the pandemic
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‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees
Future of Work
‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies
Future of Work
‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year
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‘Too beholden’: Why the TikTok ban has marketers griping about their reliance on Facebook and Google
The Confessions
‘I’m worried about my job’: Confessions of a stressed out ACD on homeschooling his son and working from home
Marketing on Platforms
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
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‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
Content & Commerce
‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
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