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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Kristina Monllos
Marketing Editor
kristina@digiday.com
@kristinamonllos
Marketing on Platforms
‘Nascent and nebulous’: The state of CBD advertising
Marketing on Platforms
How Northwestern Mutual’s focus on women changed its media mix
Agency Culture
‘No tangible outcome’: Marketers are ghosting agencies
Marketing on Platforms
How Wix.com is using LinkedIn to target designers, engineers and agencies
Retail Revolution
Why DTC mattress brand Purple is spending more money on TV
Agency Culture
‘Flabbergasted’: Agency employees are quitting without two weeks’ notice
Marketing on Platforms
The Hershey Company is moving ad dollars away from linear TV to OTT
The Confessions
Confessions of a black agency employee: ‘I’m being told I’m wrong for speaking up’
Marketing on Platforms
‘Growth is really strong’: Starcom’s president of investment Kristina Lutz on podcast advertising
Member Exclusive
‘You give an inch and they want a mile’: Extended payment terms are still a problem for agencies and vendors
Marketing on Platforms
‘One of the trickiest platforms to crack’: Bud Light is now testing paid media on Reddit
Marketing on Platforms
Gatorade now has a ‘video everywhere’ media strategy — and a new AR Snapchat lens
Marketing on Platforms
Why SeatGeek increased its influencer marketing 60% year over year
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