Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Marketing

‘A historic push for the brand’: How Vivid Seats is using video to diversify its media mix
Marketing

‘There was nowhere to air it’: Why a CBD brand is leveraging digital video as part of its ad strategy
The Confessions

‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality
Member Exclusive

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
Marketing on Platforms

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend
Experimental Channels

Why Fiverr believes it’s finally time to bring back OOH advertising next year
Agency Culture

‘Creativity needs energy’: Why a TBWA\NEBOKO exec believes a return to the office will save agency culture
Marketing on Platforms

‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
Brands in Culture

‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
Member Exclusive

Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
Marketing on Platforms

The niche effect: How non-traditional brands are connecting with avid fans on TikTok
Experimental Channels

‘Seeds that will pay off in the future’: Why a DTC furniture brand is reconsidering its media mix to experiment

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