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TikTok rebrands its advertiser pitch around full-funnel ambition
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Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
Experimental Channels
Cómo un importante número de franquicias de KFC refuerzan su estrategia de marketing con SMS
Experimental Channels
How a major KFC franchisee is bolstering its marketing strategy with SMS
Marketing on Platforms
Por qué Google dice que su Performance Max basado en IA no es una solución similar a una ‘caja negra’
Marketing on Platforms
Why Google says its AI-powered Performance Max isn’t another black box solution
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
The Creator Economy
Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
Future of Measurement
Why advertisers are still waiting on the CTV promised land
Marketing on Platforms
Why DOOH is a big draw for startups and direct response marketers
Audio Anywhere
With podcast advertising maturing, more mainstream brands want in on growth
Marketing on Platforms
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
Marketing on Platforms
A medida que TikTok se convierte en un motor de búsqueda, los grandes minoristas, incluidos concesionarios de automóviles, cosechan beneficios
Marketing on Platforms
As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
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