Kimeko McCoy

Kimeko McCoy

Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Equality and Opportunity

Activia se une a las marcas que intensifican sus esfuerzos de marketing multicultural
Equality and Opportunity

Activia joins brands ramping up multicultural marketing efforts
Experimental Channels

‘Ninguna otra plataforma será Twitter’: A los profesionales del marketing aún no les convencen las alternativas a Twitter
Experimental Channels

‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Business of TV

This sexual wellness brand is doubling (actually, tripling) down on CTV
Business of TV

PepsiCo adopta un enfoque de prueba y aprendizaje ante el fragmentado panorama del vídeo
Business of TV

PepsiCo takes a test-and-learn approach to fragmented video landscape
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
Going Global

Zoom aprovecha las alianzas con marcas para impulsar su crecimiento y sus nuevos productos
Going Global

Zoom taps brand partnerships to give growth, new products a boost
Marketing on Platforms

Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
Marketing on Platforms

Why OnStar spends 90% of its ad budget on addressable digital media

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