Kimeko McCoy

Kimeko McCoy

Agency Culture

‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
Marketing on Platforms

Se acabaron los anuncios en los periódicos: Por qué J.C. Penney da prioridad a lo digital en estas Navidades
Marketing on Platforms

No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
The Creator Economy

Why this luxury hotel chain bets on user generated content’s ‘power of the people’
Marketing on Platforms

Why a feminine wellness brand is prioritizing its organic social media strategy
Brands in Culture

Por qué Spotify hace de ‘Wrapped’ su momento de marketing del año
Brands in Culture

Why Spotify makes Wrapped its annual marketing moment
Marketing on Platforms

How Philadelphia Cream Cheese is finding its place on Reddit
The Confessions

‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
Marketing on Platforms

Why American Express invests in TikTok ahead of Small Business Saturday
Marketing

DTC reproductive brand ups video ad investment to get in front of more eyeballs
Business of TV

How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?

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