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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Media
How Vice Media cut page-load time by 50 percent in six months
Marketing on Platforms
Snapchat is launching a self-serve platform for Snap ads
Future of TV
Moment of monetized zen: Brands are cashing in on the new ‘satisfying videos’ craze
Publishing in the Platform Era
Best of the week: Facebook’s Instant Articles are falling out of favor with publishers
Sponsored
The 80/20 rule: How to make the biggest impact with video
Subscriptions
The Times of London is wooing subscribers via a Brexit Facebook group
Media
Study shows how left/right sites politicize the news
Publishing in the Platform Era
With 40 in sales, Snapchat is building its UK ad business
The Programmatic Marketer
Hitting the plateau: Inside the cratering of an ad tech firm
Publishing in the Platform Era
Facebook faces increased publisher resistance to Instant Articles
Media
Introverts only: Huffington Post tries niche Facebook-only ‘communities’ to lure new readers
Future of TV
In case you missed it: Advertisers aren’t pulling out of YouTube just yet
Marketing on Platforms
How agencies are pushing voice technology
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