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Buying with bots: AI search raises the bar for tailored shopping and transparency
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Future of TV
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Antoinette Siu
Antoinette Siu
Evolving Agencies
Horizon Media and Magnite ink SPO deal to consolidate buys, focus on CTV
Agency Culture
What are agencies getting right (and wrong) in DE&I? 4A’s Tangie Murray has an answer
Agency Culture
Agencies focus on educating clients about Web3 as their demand grows
Business of TV
People respond better to ads across multiple platforms, study says
Member Exclusive
Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing
Agency Culture
Media agencies say investing in employee mental health can boost business
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
Content & Commerce
Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday Media Buying Summit
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
Digiday Media Buying Summit
Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
Marketing on Platforms
Why mass marketing will not work on Gen Z – it’s all about subcultures
Agency Culture
How clients are dictating agencies’ return to in-person work
Agency Culture
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
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