Antoinette Siu

Antoinette Siu

Strategizing for the Future

Don’t call it a comeback: How agencies are navigating economic recovery with their clients
Content & Commerce

Transparency and talent remain top challenges for media buyers and other marketers
Digiday Media Buying Summit

Unresolved issues take center stage at the spring Digiday Media Buying Summit
Evolving Agencies

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy
Evolving Agencies

How agencies are testing live shopping and seeing potential in accelerating conversions
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
Privacy

Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
Retail Revolution

Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
Marketing on Platforms

Can Snap make it as an AR company?
Member Exclusive

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Member Exclusive

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha

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