The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘It’s not a panacea’: Inside Meredith’s multifaceted header bidding strategy
April 22, 2017 • 3 min read -
The Washington Post cuts off ad tech vendors slowing its site
April 19, 2017 • 2 min read -
Washington Post CRO Jed Hartman: For brands, ‘politics is the new pop culture’
April 17, 2017 • 2 min read -
The Weather Company opens its data trove to marketers on outside platforms
April 14, 2017 • 2 min read -
Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets
April 13, 2017 • 6 min read -
As verification services grow, agencies and publishers duel over who pays
April 5, 2017 • 4 min read -
How latency emerged as publishers’ worst user-experience headache
April 4, 2017 • 4 min read -
The winners and losers of Facebook’s dive into header bidding
March 28, 2017 • 3 min read -
The gloves are off: The Guardian sues Rubicon Project for undisclosed fees
March 28, 2017 • 3 min read -
The Tearsheet term sheet: the definitive guide to fintech jargon
March 24, 2017 • 1 min read -
Rubicon Project CEO Michael Barrett: ‘We are not for sale’
March 24, 2017 • 5 min read