The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Axel Springer pushes for transparency in its programmatic advertising
May 5, 2017 • 2 min read -
Guardian CRO Hamish Nicklin: ‘There’s a lack of trust in programmatic’
May 3, 2017 • 4 min read -
Thought Catalog’s sticky ads increased viewability by 25 percent
April 27, 2017 • 2 min read -
Overheard at Digiday Programmatic Summit Europe: ‘The trust feels very broken’
April 26, 2017 • 4 min read -
What MailOnline has learned from using header bidding through Facebook
April 26, 2017 • 3 min read -
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‘It’s not a panacea’: Inside Meredith’s multifaceted header bidding strategy
April 22, 2017 • 3 min read -
The Washington Post cuts off ad tech vendors slowing its site
April 19, 2017 • 2 min read -
Washington Post CRO Jed Hartman: For brands, ‘politics is the new pop culture’
April 17, 2017 • 2 min read -
The Weather Company opens its data trove to marketers on outside platforms
April 14, 2017 • 2 min read -
Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets
April 13, 2017 • 6 min read -
As verification services grow, agencies and publishers duel over who pays
April 5, 2017 • 4 min read