The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘I need a neck to throttle’: Why publishers don’t build their own ad tech
May 22, 2017 • 4 min read -
What to know about The Guardian-Rubicon Project lawsuit
May 19, 2017 • 4 min read -
How Spotify trains its sales team to sell programmatic
May 18, 2017 • 2 min read -
Inside French publisher programmatic cooperative La Place’s growth ambitions
May 18, 2017 • 4 min read -
Axel Springer pushes for transparency in its programmatic advertising
May 5, 2017 • 2 min read -
Guardian CRO Hamish Nicklin: ‘There’s a lack of trust in programmatic’
May 3, 2017 • 4 min read -
Thought Catalog’s sticky ads increased viewability by 25 percent
April 27, 2017 • 2 min read -
Overheard at Digiday Programmatic Summit Europe: ‘The trust feels very broken’
April 26, 2017 • 4 min read -
What MailOnline has learned from using header bidding through Facebook
April 26, 2017 • 3 min read