The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
-
Why VPAID’s growing pains are problematic for publishers
June 20, 2017 • 4 min read -
Beware the freebie: 5 takeaways from Digiday’s header bidding Hot Topic
June 9, 2017 • 4 min read -
Domain spoofing remains an unsolved issue in programmatic advertising
June 7, 2017 • 4 min read -
The publisher guide to the state of header bidding
June 7, 2017 • 3 min read -
Breitbart ads plummet nearly 90 percent in three months as Trump’s troubles mount
June 6, 2017 • 3 min read -
Digiday Research: Publishers and marketers need to collaborate to fix transparency issues
June 5, 2017 • 3 min read -
‘The days of captive supply are gone’: 5 things to know about server-side bidding
May 25, 2017 • 4 min read -
‘They’re not prepared’: Publishers worry the Flashpocalypse is nearly here
May 24, 2017 • 4 min read