The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Digiday Research: Publishers and marketers need to collaborate to fix transparency issues
June 5, 2017 • 3 min read -
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‘The days of captive supply are gone’: 5 things to know about server-side bidding
May 25, 2017 • 4 min read -
‘They’re not prepared’: Publishers worry the Flashpocalypse is nearly here
May 24, 2017 • 4 min read -
The Telegraph used header bidding to increase programmatic revenue by 70 percent
May 24, 2017 • 3 min read -
‘I need a neck to throttle’: Why publishers don’t build their own ad tech
May 22, 2017 • 4 min read -
What to know about The Guardian-Rubicon Project lawsuit
May 19, 2017 • 4 min read -
How Spotify trains its sales team to sell programmatic
May 18, 2017 • 2 min read -
Inside French publisher programmatic cooperative La Place’s growth ambitions
May 18, 2017 • 4 min read -
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Axel Springer pushes for transparency in its programmatic advertising
May 5, 2017 • 2 min read