The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Beyond revenue, publishers use header bidding to prioritize advertisers
February 21, 2017 • 3 min read -
‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle
February 17, 2017 • 4 min read -
‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory
February 16, 2017 • 5 min read -
Why Donald Trump’s face keeps showing up on content ads
February 16, 2017 • 2 min read -
The New York Times looks to programmatic ad sales in international markets
February 15, 2017 • 3 min read -
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The winners and losers of the server-to-server programmatic arms race
February 13, 2017 • 5 min read -
The fraud fighter: How White Ops helped put ad waste (and itself) on the map
February 13, 2017 • 3 min read -
‘Too many vested interests here’: Viewability concerns still plague agencies daily
February 10, 2017 • 3 min read -
‘The doorbell doesn’t ring anymore’: News UK has had to change how it hires digital talent
February 10, 2017 • 4 min read -
Publishers share roadblocks to server-to-server connections
February 8, 2017 • 2 min read -
‘They will hang around forever’: Why SSPs aren’t going anywhere
February 7, 2017 • 3 min read -
