The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Despite calls for quality, publishers can’t escape the scale trap
March 23, 2017 • 3 min read -
Unraveling header bidding’s problems with user data
March 20, 2017 • 3 min read -
More programmatic buyers are shunning Breitbart
March 16, 2017 • 4 min read -
The Guardian’s sales chief: The digital ad system rewards fake news
March 15, 2017 • 3 min read -
‘A new kind of collaboration’: Why Trinity Mirror opened up its first-party data to Nestle
March 10, 2017 • 4 min read -
‘Everybody’s making money on invalid traffic’: Confessions of a media auditor
March 7, 2017 • 4 min read -
Why server-to-server won’t displace header bidding
February 24, 2017 • 3 min read -
Beyond revenue, publishers use header bidding to prioritize advertisers
February 21, 2017 • 3 min read