The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘The doorbell doesn’t ring anymore’: News UK has had to change how it hires digital talent
February 10, 2017 • 4 min read -
Publishers share roadblocks to server-to-server connections
February 8, 2017 • 2 min read -
‘They will hang around forever’: Why SSPs aren’t going anywhere
February 7, 2017 • 3 min read -
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How Trinity Mirror is using server-side ad trading to tap brand budgets
February 6, 2017 • 4 min read -
Lower match rates and reduced yields: Publishers’ concerns about server-side header bidding
January 30, 2017 • 3 min read -
‘One of the most critical roles’: Inside the evolving world of ad operations
January 26, 2017 • 4 min read -
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How second-price auctioning can create headaches for publishers
January 16, 2017 • 4 min read -
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The latest crucial role at publishers: The programmatic analyst
January 9, 2017 • 4 min read -
The Telegraph is quadrupling the size of its programmatic ad team
January 4, 2017 • 2 min read -
