The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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‘No interest in playing your games’: Why programmatic TV hasn’t (yet) taken off
December 12, 2016 • 5 min read -
Why the Financial Times and BBC are header-bidding holdouts
December 9, 2016 • 3 min read -
‘It will take a back seat’: Publishers see header bidding morphing
December 8, 2016 • 2 min read -
How News UK is shifting focus to programmatic advertising
December 8, 2016 • 3 min read -
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Amazon’s new header-bidding play could speed pages
December 6, 2016 • 4 min read -
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Ad tech vendors: Publishers fail to do their programmatic homework
November 11, 2016 • 4 min read