Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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The Body Shop’s new campaign leans on Instagram pet stars
June 29, 2017 • 4 min read -
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How Instagram-friendly Aperol spritz became the drink of the summer
June 27, 2017 • 3 min read -
Facebook video ad viewability rates are as low as 20 percent, agencies say
June 26, 2017 • 5 min read -
Gocompare.com uses automation to identify and show its best-performing TV ads
June 22, 2017 • 3 min read -
Nike’s frenemy approach to Amazon is a harbinger of things to come
June 21, 2017 • 3 min read -
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How Turner trained 500 employees to sell brand social videos globally
June 15, 2017 • 4 min read -
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‘More of a blip’: Boycotting brands are back on YouTube
June 13, 2017 • 5 min read -
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How the Media Rating Council became digital media’s seal of approval
June 8, 2017 • 4 min read -
British party leaders flock to Snapchat to drum up youth vote ahead of election
June 2, 2017 • 2 min read