Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Musical.ly has lots of users, not much ad traction
September 5, 2017 • 5 min read -
How eBay is using social platforms for its UK launch
September 4, 2017 • 3 min read -
Talking bus shelters and receptionist replacements: How agencies are experimenting with voice tech
September 1, 2017 • 4 min read -
Ad buyers blast Facebook Audience Network for placing ads on Breitbart
August 29, 2017 • 4 min read -
Brands jump on latest social meme: sarcastic polls
August 25, 2017 • 2 min read -
How small sports leagues are using Facebook to drive tune-in
August 24, 2017 • 3 min read -
Alcohol brands are reluctant to advertise on Snapchat
August 23, 2017 • 4 min read -
Why Harley-Davidson doesn’t ‘buy into the concept of millennials’
August 18, 2017 • 3 min read -
Inside Reddit’s grassroots version of the pivot to video
August 17, 2017 • 4 min read -
Faced with retail apocalypse, department stores focus on beauty and off-price outlets
August 14, 2017 • 5 min read