Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Big brand pullouts will have had limited impact on YouTube
April 3, 2017 • 3 min read -
Snapchat’s pitch to small brands and businesses: Self-serve sponsored geofilters
March 30, 2017 • 4 min read -
#eatclean: How Instagram is fueling the healthy-living brand boom
March 28, 2017 • 6 min read -
Opportunism knocks: Marketers and media take on Google
March 24, 2017 • 7 min read -
‘Accessibility and usability’: Why brands are turning to SMS bots
March 24, 2017 • 3 min read -
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What eBay, Campmor and other retailers have learned from using Google AMP
March 21, 2017 • 3 min read -
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How Snapchat’s pitching original shows to advertisers
March 15, 2017 • 5 min read -
UK agencies see promise in Facebook’s latest Snapchat clone
March 15, 2017 • 3 min read -
The latest trend in Snapchat ads: 360-degree video
March 13, 2017 • 3 min read -
