Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Brands jump on latest social meme: sarcastic polls
August 25, 2017 • 2 min read -
How small sports leagues are using Facebook to drive tune-in
August 24, 2017 • 3 min read -
Alcohol brands are reluctant to advertise on Snapchat
August 23, 2017 • 4 min read -
Why Harley-Davidson doesn’t ‘buy into the concept of millennials’
August 18, 2017 • 3 min read -
Inside Reddit’s grassroots version of the pivot to video
August 17, 2017 • 4 min read -
Faced with retail apocalypse, department stores focus on beauty and off-price outlets
August 14, 2017 • 5 min read -
Shake Shack’s new chatbot can answer 300 customer questions
August 11, 2017 • 1 min read -
How people spend time on social platforms globally, in 5 charts
August 11, 2017 • 3 min read -
‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital
August 9, 2017 • 4 min read -
Heineken prioritizes mass reach over hypertargeting on Google and Facebook
August 8, 2017 • 3 min read