Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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The Russian presidential influence campaign is poised to propel ad tech into the mainstream
October 12, 2017 • 4 min read -
Why Instagram and Facebook cross-post case studies
October 10, 2017 • 4 min read -
Facebook’s recent controversies haven’t caused marketers to love it less
October 6, 2017 • 4 min read -
Why insurer Direct Line won’t abandon its media agency
October 6, 2017 • 4 min read -
From brand safety to metrics messes: What advertisers will talk on at the ANA confab
October 4, 2017 • 4 min read -
With a new website, Reebok is showing off its high-tech side
September 27, 2017 • 2 min read -
How West Ham FC targets its Spanish-speaking fans
September 27, 2017 • 2 min read -
YouTube tries to lure brands with ad-supported original series
September 22, 2017 • 4 min read -
‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’
September 21, 2017 • 2 min read