Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Get your fake Yeezys: Counterfeit ads are all over Instagram
July 12, 2017 • 4 min read -
How Dr. Brandt Skincare transformed its social strategy
July 11, 2017 • 3 min read -
‘Don’t take away our 15s’: Advertisers scramble to meet the platforms’ new formats
July 11, 2017 • 3 min read -
‘Elephant in the room’: Agencies are rolling out Amazon service units
July 10, 2017 • 5 min read -
How four brands are changing their Snapchat strategies
July 10, 2017 • 4 min read -
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‘A dicey situation’: Snapchat gives influencers the cold shoulder
July 5, 2017 • 4 min read -
Best of the week: Snapchat is losing the fight against Instagram, for now
June 30, 2017 • 3 min read -
The definitive oral history of Burger King’s Whopper Sacrifice
June 30, 2017 • 7 min read -
Beware of the hype that surrounds voice search advertising
June 29, 2017 • 5 min read