Digiday welcomes new reporters Kimeko McCoy and Erika Wheless to cover marketing and commerce

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Digiday Media is excited to announce two new additions to the Digiday editorial team. With the new year upon us, and as we look forward to deepening our coverage of the marketing and commerce spaces, Kimeko McCoy and Erika Wheless join us as reporters, respectively, covering those key marketplace sectors.

“In their new reporting roles for Digiday, Kimeko and Erika will be crucial players in setting Digiday’s coverage course during a dramatically transforming time for our audiences,” said Digiday editor-in-chief Jim Cooper. “The stories of how brand marketing is evolving and how commerce is becoming a massive revenue engine across our coverage areas are just starting to be told and having talented reporters and writers on these beats will greatly expand and deepen our coverage.”

Kimeko McCoy joins us as a marketing reporter. McCoy comes to Digiday from Warner Media where she was a digital marketing specialist. Prior to that, she served as Adweek’s social editor and produced editorial content for papers like The Atlanta-Journal Constitution and The St. Augustine Record.

Erika Wheless joins Digiday as our new commerce reporter. She most recently covered investments at Financial Planning and previously spent time at AppNexus as well as 605. Wheless also spent a semester covering Etsy while completing her masters in journalism at the Craig Newmark Graduate School of Journalism at CUNY.

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