Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Advertisers are using Facebook’s news-feed revamp to get bigger media budgets
February 1, 2018 • 4 min read -
How The Vitamin Shoppe is adapting to Facebook’s algorithm changes
February 1, 2018 • 2 min read -
‘Data is everything’: Netflix is pouring money into marketing — and that should benefit programmatic
January 25, 2018 • 4 min read -
Rovio, the company behind ‘Angry Birds,’ changes how it monetizes mobile gaming
January 25, 2018 • 3 min read -
Facebook to worried marketers: Get users to mark you as ‘see first’
January 23, 2018 • 4 min read -
Ad buyers want more flexibility and stats for Facebook Watch ads
January 23, 2018 • 4 min read -
With Facebook emphasizing community, marketers are trying out Facebook Groups
January 23, 2018 • 4 min read -
MoviePass is using location data for a new ad play
January 18, 2018 • 2 min read -
How Kiehl’s is using text messages and AI to keep customers loyal
January 17, 2018 • 2 min read -
Advertisers see merits of the Facebook algorithm change
January 16, 2018 • 3 min read -
‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge
January 15, 2018 • 3 min read