Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
BT’s media chief: ‘I wanted to be closer to where the decisions get made’
March 12, 2018 • 5 min read -
The state of brands taking marketing in-house, in 5 charts
March 12, 2018 • 3 min read -
Media buyers aren’t seeing ad prices rise after Facebook news-feed changes
March 7, 2018 • 3 min read -
Tough Mudder’s Facebook Watch shows average nearly 500K views
March 7, 2018 • 2 min read -
NASCAR revamps its content group to meld edit and content marketing
March 6, 2018 • 4 min read -
Why Snapchat won’t listen to user complaints about its redesign
March 5, 2018 • 4 min read -
Facebook’s branded content program loses its luster
March 5, 2018 • 4 min read -
Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers
March 5, 2018 • 3 min read -
While Facebook spars with critics, Twitter goes for humility on social media
March 2, 2018 • 3 min read -
How PowerBar is using photography app VSCO to find talent
March 2, 2018 • 4 min read -
Snapchat takes a flexible approach to how advertising is sold in its shows
March 1, 2018 • 4 min read -
YouTube’s brand-safety efforts are forcing YouTube networks to cut small channels
February 27, 2018 • 5 min read