Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Snapchat is trying to make inroads with advertisers in China
December 11, 2017 • 2 min read -
‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses
December 8, 2017 • 4 min read -
Quiznos is collecting customer complaints through its app
November 28, 2017 • 3 min read -
Hippeas preps e-commerce site to keep Amazon at arm’s length
November 23, 2017 • 4 min read -
How Petco is Amazon-proofing its e-commerce strategy
November 20, 2017 • 3 min read -
Thanks to AR, discoverability has become even harder in the Apple App Store
November 14, 2017 • 5 min read -
Casper’s shutdown of Van Winkle’s shows the limits of ‘brand journalism’
November 13, 2017 • 5 min read -
How Linda Yaccarino became the media’s evangelist on fixing digital advertising
November 13, 2017 • 6 min read -
Ad buyers on Snapchat: All hope is not (yet) lost
November 10, 2017 • 6 min read -
Restaurant apps battle to stay relevant with new loyalty, payment options
November 9, 2017 • 4 min read -
A guide to whether artificial intelligence will take your ad agency job
November 8, 2017 • 4 min read