Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
How companies are using location data, in 5 charts
February 22, 2018 • 3 min read -
How United Airlines is taking more video content creation in-house
February 21, 2018 • 4 min read -
High-end gym chain Orangetheory cut its cost per lead in half using artificial intelligence
February 20, 2018 • 4 min read -
Facebook ad exec’s Russia tweets show the perils of transparency
February 19, 2018 • 4 min read -
Oreo hopes to see ‘Pokemon Go’ success in its own scavenger hunt AR game
February 16, 2018 • 3 min read -
Unilever’s Keith Weed wants to take a collaborative approach with platform giants
February 13, 2018 • 3 min read -
‘We’re in the middle of a reckoning’: At digital media gathering, new reality sets in
February 13, 2018 • 4 min read -
Publishers and brands are copying Snapchat’s Story feature for their apps and mobile sites
February 9, 2018 • 3 min read -
Swatch taps into esports by sponsoring drone racers
February 7, 2018 • 3 min read -
Advertisers are using Facebook’s news-feed revamp to get bigger media budgets
February 1, 2018 • 4 min read