Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Unresponsive reps, mysterious data: Agencies’ biggest gripes about Facebook
October 26, 2017 • 4 min read -
Creative agencies are now offering media planning and buying services
October 24, 2017 • 3 min read -
Why political ads on Facebook will still slip by human reviewers
October 24, 2017 • 5 min read -
Microsoft’s mixed-reality tech is finally gaining traction with brands
October 20, 2017 • 4 min read -
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Audience-based planning is the next battleground for media agencies
October 12, 2017 • 3 min read -
The Russian presidential influence campaign is poised to propel ad tech into the mainstream
October 12, 2017 • 4 min read -
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Why Instagram and Facebook cross-post case studies
October 10, 2017 • 4 min read -
Facebook’s recent controversies haven’t caused marketers to love it less
October 6, 2017 • 4 min read -
Why insurer Direct Line won’t abandon its media agency
October 6, 2017 • 4 min read -
From brand safety to metrics messes: What advertisers will talk on at the ANA confab
October 4, 2017 • 4 min read