Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How Volkswagen is using artificial intelligence for ad buying decisions
January 8, 2018 • 3 min read -
After ad watchdog slap, Diageo pulls advertising from Snapchat
January 3, 2018 • 3 min read -
5 things we learned about Facebook and fake news this year
December 27, 2017 • 3 min read -
Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018
December 22, 2017 • 3 min read -
Diageo brings its virtual bar to the Amazon Echo Show
December 22, 2017 • 3 min read -
Moet is pushing champagne on Snapchat through a game
December 21, 2017 • 4 min read -
How Instagram’s new features will impact organic reach
December 19, 2017 • 3 min read -
5 things we learned about influencer marketing this year
December 15, 2017 • 3 min read -
Snapchat keeps pushing toward self-serve with Lens Studio
December 14, 2017 • 2 min read -
Viewpoint: Platforms are the new context that matter
December 12, 2017 • 4 min read