Digiday+ Member Article

Pinterest has been on a tear — and has been aggressively courting advertisers — as the company prepares to go public.

On March 21, Pinterest announced it hired Jeremy King, former CTO of Walmart, as its head of engineering. Meanwhile, Pinterest’s sales team has been aggressively pursuing new and old ad accounts. Several ad buyers told Digiday that Pinterest has approached them with a new focus on understanding purchase intent, improved tools and new formats like video. The platform also benefits from cheap CPMs thanks to less competition.

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