Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Baidu sets up shop in London to drive European expansion
March 28, 2018 • 3 min read -
As some advertisers panic about Cambridge Analytica, Carlsberg sticks with Facebook
March 27, 2018 • 4 min read -
AT&T focuses on teens with ‘Later Haters’ push for digital positivity
March 27, 2018 • 3 min read -
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
March 23, 2018 • 2 min read -
After the Cambridge Analytica scandal, advertisers rethink Facebook data
March 22, 2018 • 4 min read -
Boxed is betting on a human concierge service in its fight against Amazon
March 22, 2018 • 3 min read -
‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes
March 20, 2018 • 3 min read -
How Dunkin’ Donuts turns to voice to boost mobile orders
March 19, 2018 • 3 min read