Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
-
-
With a new website, Reebok is showing off its high-tech side
September 27, 2017 • 2 min read -
How West Ham FC targets its Spanish-speaking fans
September 27, 2017 • 2 min read -
YouTube tries to lure brands with ad-supported original series
September 22, 2017 • 4 min read -
‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’
September 21, 2017 • 2 min read -
Pinterest launches self-serve platform for Promoted Pin advertisers
September 20, 2017 • 3 min read -
Hilton gets 20 percent of bookings through its mobile app
September 20, 2017 • 3 min read -
-
How Equinox uses its mobile app to collect customer data
September 19, 2017 • 3 min read -
EHarmony has eyes for direct response on social
September 18, 2017 • 3 min read -
Small brands are finding it harder to get verified on Instagram
September 18, 2017 • 6 min read -
Snap is looking for a head of brand integration for Snapchat Shows
September 15, 2017 • 4 min read