Pitch deck: How Twitter is selling ads in 2019
Twitter’s pitch to advertisers centers on its uniqueness among the social apps.
Digiday obtained a recent deck from a U.S. ad agency titled “The Power of Twitter.” The deck highlights Twitter’s two slogans (“What’s happening” and “#StartWithThem”) and includes research about the user base’s receptiveness to launch campaigns. For example, a 2017 Nielsen brand effect study on Twitter found launch campaigns on Twitter “generate a 45 percent increase in sustained awareness,” according to the deck.
“Twitter really homed in on their sweet spot and know where they can have success versus positioning themselves against Facebook. Twitter wanted to do direct response, but now they are more thinking we should do live events, sports, politics and we’ll have enough,” said a media buyer at a global agency.
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The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make
If you’re into gaming then chances are you’ve come across Ophir Lupu’s work.
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Why Fiverr believes it’s finally time to bring back OOH advertising next year
After the delta variant brought more uncertainty to the pandemic, Fiverr is reconsidering its 2022 media mix.
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The Rundown: How up-and-coming esports organizations are separating themselves from the pack
Marketers should look to partner with esports organizations competing in newer or smaller esports that boast loyal and growing communities.
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SponsoredHow advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges
On top of the impending cookie deprecation, Apple’s recent iOS 15 changes are causing concern for many advertisers by affecting pixels, IP addresses and email addresses. While these upcoming changes may be concerning for many, shifting mindsets and getting away from a binary way of thinking with solutions being 100% contextual or 100% universal IDs […]
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Member ExclusiveMarketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
Procter & Gamble is an early mover -- as to be expected from the largest advertiser in the business -- but it’s not alone in continuing to move various marketing capabilities in-house despite the pandemic. According to a new Forrester report, 77% of global organizations now have some form of in-house agency; that’s up from 68% in 2018.
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‘Creativity needs energy’: Why a TBWA\NEBOKO exec believes a return to the office will save agency culture
The future of work is still in flux as agencies experiment with new ways to retain both talent and company culture. For TBWA\NEBOKO, the answer lies in in-person collaboration.
