Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Leesa’s David Wolfe: We have to find more efficient channels than Facebook
June 27, 2019 • 4 min read -
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The Hershey Company is moving ad dollars away from linear TV to OTT
June 26, 2019 • 4 min read -
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Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest
June 19, 2019 • 3 min read -
‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets
June 19, 2019 • 9 min read -
‘One of the trickiest platforms to crack’: Bud Light is now testing paid media on Reddit
June 18, 2019 • 3 min read -
Gatorade now has a ‘video everywhere’ media strategy — and a new AR Snapchat lens
June 17, 2019 • 4 min read -
TikTok is taking a less flashy approach its first Cannes
June 17, 2019 • 4 min read -
Why SeatGeek increased its influencer marketing 60% year over year
June 14, 2019 • 4 min read -
‘Make someone smile’: Execs sound off on the future of content marketing
June 13, 2019 • 1 min read -
Watch out, Google, Facebook is eating into paid-search budgets
June 13, 2019 • 4 min read -
‘One-stop shop’: How YouTube is pitching its influencer marketing platform
June 11, 2019 • 3 min read