Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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From Takeovers to Topview ads, what it costs to advertise on TikTok
May 29, 2020 • 4 min read -
Reddit overhauls ad sales, with a new boss from Pinterest
May 15, 2020 • 4 min read -
TikTok is coming after Snapchat with a new augmented reality ad format
May 8, 2020 • 3 min read -
TikTok is testing a ‘shop now’ button for influencer videos
April 30, 2020 • 3 min read -
‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
March 25, 2020 • 3 min read -
‘TikTok has taken over our lives’: What happens when a beauty product goes viral
March 10, 2020 • 5 min read -
Chili’s is buying ads on TikTok in an effort to attract younger customers
March 9, 2020 • 4 min read -
How Three Mobile is convincing people to care about 5G
February 26, 2020 • 4 min read -
‘The buzz from Bloomberg has other people looking’: Why 2020 is going to be the influencer election
February 19, 2020 • 4 min read