Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Influencer marketing agencies prepare for the end of the Instagram like
December 9, 2019 • 4 min read -
The Rundown: How Pinterest is the Disney World of platforms
December 5, 2019 • 2 min read -
Advertisers applaud Facebook’s publisher whitelists
December 3, 2019 • 3 min read -
Facebook is addressing ad buyer frustration with new ads-status tool
November 21, 2019 • 1 min read -
Snapchat AR creators to marketers: ‘Keep it simple’
November 21, 2019 • 4 min read -
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Ad buyers to TikTok: Make it easier to buy ads
November 18, 2019 • 4 min read -
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
November 14, 2019 • 4 min read -
Google Maps is becoming a location-ad juggernaut
November 12, 2019 • 4 min read -
Facebook’s latest video measurement glitch adds to error-prone reputation
November 8, 2019 • 4 min read -
Spotify taps Viacom for content marketing globally
November 7, 2019 • 4 min read -
Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019 • 9 min read -
The 2020 election ignites a new debate: Does political advertising belong on platforms?
November 4, 2019 • 5 min read