Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
August 24, 2020 • 4 min read -
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now
August 6, 2020 • 5 min read -
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
July 21, 2020 • 6 min read -
Twitter hack jolts companies into a social media security check
July 17, 2020 • 4 min read -
Advertisers were cutting their Facebook ad spending well before the boycott began
July 10, 2020 • 4 min read -
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
July 10, 2020 • 8 min read