Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Marketers are using content marketing to build communities
May 30, 2019 • 4 min read -
Grocery media: Agencies are spending more CPG ad dollars on online grocers
May 29, 2019 • 5 min read -
Why Monster.com is going back to TV advertising after a decade
May 28, 2019 • 3 min read -
Instagram’s IGTV adds support for horizontal videos — but still no ads
May 23, 2019 • 5 min read -
Unilever-owned Schmidt’s Naturals is using AI to handle customer service
May 23, 2019 • 4 min read -
With Pepsi’s AR filters, Instagram is coming for Snapchat (again)
May 22, 2019 • 4 min read -
TikTok’s ad load has increased, but the quality remains low
May 21, 2019 • 3 min read -
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As IGTV expands in Instagram app, advertisers push for more analytics
May 20, 2019 • 5 min read -
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GroupM’s Susan Schiekofer on brand safety: ‘It’s not a 100% sure thing’
May 13, 2019 • 4 min read