Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How Adidas is using WhatsApp as a direct marketing channel
February 17, 2020 • 3 min read -
As Instagram tests IGTV ads, it will need to get influencers on board
February 12, 2020 • 5 min read -
The Rundown: Not even TikTok can break the agency model
February 10, 2020 • 3 min read -
‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z
February 7, 2020 • 3 min read -
Facebook will shut down Facebook Audience Network’s mobile web arm
February 5, 2020 • 5 min read -
Diageo links with Ntwrk for livestreamed whisky decanter drop
February 5, 2020 • 3 min read -
Expect to see a lot of TikTok during the Super Bowl
January 31, 2020 • 3 min read -
DTC company Shapermint is spending 80% of its marketing budget on Facebook and Instagram
January 31, 2020 • 3 min read -
Advertisers are using lifelike avatars to drum up brand awareness
January 30, 2020 • 4 min read -
Google’s latest search results change further blurs what’s an ad
January 23, 2020 • 5 min read -
Direct-response advertisers report some early success with Snapchat’s dynamic ads
January 20, 2020 • 5 min read -
Winners, losers and fallout from Google’s plan to drop cookies
January 16, 2020 • 5 min read -
‘Don’t set it and forget it’: Artificial intelligence’s role in media buying is taking shape
January 16, 2020 • 6 min read