Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Brands want to take back control of their platform accounts
July 17, 2019 • 5 min read -
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Ad buyers see gaps in Facebook’s new ad-transparency tool
July 15, 2019 • 4 min read -
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Buffy’s Paul Shaked: There’s a Facebook-first mentality in the marketing industry
July 11, 2019 • 3 min read -
‘Nascent and nebulous’: The state of CBD advertising
July 10, 2019 • 8 min read -
Instagram’s anti-bullying tools welcomed by agency executives
July 10, 2019 • 4 min read -
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How Northwestern Mutual’s focus on women changed its media mix
July 9, 2019 • 4 min read -
TikTok’s mounting privacy issues are unlikely to hurt its ad business
July 8, 2019 • 4 min read -
How Wix.com is using LinkedIn to target designers, engineers and agencies
July 2, 2019 • 4 min read -
‘Focusing on pain points’: LinkedIn adds more ad-targeting options
July 1, 2019 • 4 min read -
