Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Pitch deck: TikTok is testing cost-per-click ad pricing
November 5, 2019 • 9 min read -
The 2020 election ignites a new debate: Does political advertising belong on platforms?
November 4, 2019 • 5 min read -
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How Mucinex enlisted TikTok creators to push cold medicine
November 1, 2019 • 4 min read -
Pitch deck: How Snapchat is pitching its ad offering to European agencies
October 30, 2019 • 6 min read -
‘Digital is the testbed’: Why the 2020 election is focused on online advertising
October 25, 2019 • 8 min read -
As TikTok’s popularity rises, buyers say the ad team needs to grow to keep up
October 23, 2019 • 6 min read -
Dos Toros is using its delivery capabilities to track and attribute its digital ads
October 22, 2019 • 3 min read -
Snapchat’s targeting direct-response advertisers with new dynamic ads product
October 17, 2019 • 4 min read -
Inside Mozilla’s 18-month effort to market without Facebook
October 16, 2019 • 4 min read -
‘Still test and learn’: TikTok’s European business expansion
October 9, 2019 • 6 min read -
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