Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Facebook’s MRC brand safety audit gets underway — but it doesn’t yet include the news feed
October 16, 2020 • 3 min read -
Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return
September 29, 2020 • 6 min read -
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
September 28, 2020 • 3 min read -
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020 • 4 min read -
TikTok’s unusual spinoff: 4 outstanding advertiser concerns
September 22, 2020 • 6 min read -
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
September 21, 2020 • 3 min read -
‘A different language’: Why venturing into meme-based marketing can be risky for brands
August 28, 2020 • 4 min read -
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
August 24, 2020 • 4 min read