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Future of Measurement
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Future of Measurement
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023
Future of Measurement
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023
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Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 15, 2023
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 8, 2023
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Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
June 5, 2023
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Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
June 1, 2023
Future of Measurement
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
May 29, 2023
Member Exclusive
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
May 26, 2023
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Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era
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Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away
May 18, 2023
Future of Measurement
Why identity, as a valuable marketing tool, is at a turning point, per new report
May 10, 2023
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