Future of Measurement
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Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023 • 4 min read -
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023 • 5 min read -
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023 • 4 min read -
How ad tech’s measurement titans are pivoting to attention and activation
August 10, 2023 • 4 min read -
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023 • 4 min read -
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023 • 3 min read -
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023 • 3 min read -
Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
June 1, 2023 • 5 min read