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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
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Future of Measurement
Future of Measurement
Nielsen enhances its cross-platform offering with attention metrics from Adelaide
October 7, 2025
Member Exclusive
Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
September 22, 2025
Future of Measurement
Nielsen’s RealEyes partnership offers an outcomes measurement solution
August 1, 2025
Future of Measurement
Sam’s Club sees initial success with digital checkout
June 27, 2025
Future of Measurement
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025
WTF Series
WTF is attribution modeling?
March 4, 2025
Future of Measurement
Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
February 25, 2025
Future of Measurement
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
October 29, 2024
Future of Measurement
Airbnb doubles down on brand over performance for campaign to draw more hosts
October 18, 2024
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
October 8, 2024
Future of Measurement
Despite retail media’s growth, in-store measurement is still playing catchup
September 12, 2024
Future of Measurement
Attention metrics step forward in guidelines — as their value is questioned
September 4, 2024
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