Future of Measurement

Live session: How CTV has grown into a performance marketing engine

Many marketers still look to CTV for reach, not performance. But as attribution improves and cross-device tracking matures, CTV is evolving from an awareness-only screen into a powerful full-funnel marketing engine that drives measurable performance. On Wednesday, Oct. 14 at 10 a.m. ET, join Neha Saxena, vp of global marketing at Affinity Global, and Jeremy […]