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Generative AI, not ad tech, is the new antitrust battleground for Google
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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Business of TV
Business of TV
Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
June 2, 2020
Business of TV
How Roku aims to win over TV and digital advertisers in this year’s upfront
May 29, 2020
Business of TV
TV advertisers want new rights to pull out of ad deals
May 28, 2020
Member Exclusive
How HBO Max can find a spot in a crowded streaming world
May 27, 2020
Business of TV
Why the TV ad industry is resisting guarantees commercials will lead to sales
May 26, 2020
Business of TV
‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
May 22, 2020
Business of TV
ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad
May 21, 2020
Member Exclusive
The TV upfronts will never be the same again
May 19, 2020
Member Exclusive
Why the coronavirus crisis won’t radically change the TV ad buying system
May 13, 2020
Member Exclusive
TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
May 6, 2020
Member Exclusive
YouTube’s push for TV ad dollars is hurting its business right now
April 29, 2020
Business of TV
The TV industry expects the upfront ad market to split into two periods
April 23, 2020
Member Exclusive
Why NBCU’s Peacock’s muted debut could be a plus in the long run
April 22, 2020
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