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2434 Results for ‘tiktok’

Member Exclusive

Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now

February 21, 2023
Member Exclusive

Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

January 25, 2024
Member Exclusive

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

August 30, 2022
Brands in Culture

Hyatt, Lacrosse Unlimited y Lulu’s aprovechan la autenticidad de los deportistas universitarios para dirigirse a la Generación Z

February 7, 2023
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

January 4, 2023
Modern Retail

Para adaptarse a los movimientos de belleza limpia y vegana, las grandes marcas están reformulando los ingredientes

July 17, 2023
Marketing on Platforms

Social commerce is in the cards for Reddit this year

May 15, 2023
Marketing on Platforms

‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy

June 8, 2022
Digiday Programmatic Marketing Summit

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

December 6, 2023
Member Exclusive

Media Briefing: Publishers’ audience authentication strategies are put to the test

April 11, 2024
The Creator Economy

How Polaroid is using influencers to pitch analog imperfection to Gen Z

August 9, 2023
Gaming & Esports

IAB PlayFronts 2023 recap: In adland, the pace of change can be glacial

March 10, 2023
Media

How Bleacher Report is using animation to differentiate its World Cup coverage

November 14, 2022

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